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Showing 5 posts tagged vseo
A few tips on how to better produce video content for your business.
Click the link above for the full Tier10Lab article.
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Understanding Schema.org for SEO, VSEO
By Joseph Olesh
Its name alone, “Schema.org,” is enough to scare most bloggers and social media pros right back to their WYSIWYG editors. However, this collection of schemas (html tags that web masters use to markup their pages in ways recognized by major search engines) is an easy and relatively quick way to improve your SERP CRT (Search-Engine-Result-Page Click-Through-Rate.) The launching of video support for Schema.org was the inspiration for this blog post.
Rest assured, time invested in this Microdata vocabulary will be worth every minute. Schema.org is a game-changer for search engine optimization (SEO), video search engine optimization (VSEO), and most any other online visibility attribute that exists today. It’s one thing to work your brand onto “Page One”; it’s an entirely more valuable thing to have that link on page one gain a click that sends the user to your chosen landing page. This markup enables search engines to understand the information on your web pages and then provide richer search results. Schema.org is also the product of a Google, Microsoft, Yandex and Yahoo! collaboration, meaning it’s relevant, consistent and here to stay.
Schema.org is a Microdata vocabulary, not a markup language in and of itself. This means the Schema.org properties can be inserted while marking up content for any given web page. See examples below of the original HTML and the HTML with Microdata.
To see the examples and remainder of this article, click here.
Schema.org can act as a game-changer for digital marketers; the key is user enactment. Google, Microsoft (Bing), and Yahoo! have collaborated on this Microdata vocabulary, so it’s now on users to adopt and implement.
Herein lays an opportunity for marketers without a tremendous online ad budget to push their brand over the top with ORGANIC SEO techniques.
Read the attached post and by all means shoot me any questions you might have!!
Humbled upon finding this: UNLIKELY DUO TEAMS UP TO CREATE NATIONAL, LOCAL ADS: SLO’S ‘FLICKER’ OF LIGHT
Coming across this Tribune article has made my night. It was written a little over three years ago by Bill Morem, a legendary San Luis Obispo writer.
Read the article here: UNLIKELY DUO TEAMS UP TO CREATE NATIONAL, LOCAL ADS: SLO’S ‘FLICKER’ OF LIGHT
I definitely did not enjoy this time enough. I never took it for granted, but thinking back, I was a bit too focused on the work and not enough on the experience. I think I’m more proud to share this now than when the article actually ran. I remember these interviews and taking this picture like it was yesterday.
I’ll say that I use every lesson from this piece of my career on a daily basis. It was then I learned the value of creative content production, communicating a message on film, and aggressively distributing that message online with every portal available.
Things have changed much in the last 3+ years, but real creative content — photos and videos — are still at the core of digital media and central to any social media strategy. It is an exciting time for progressive marketers; I’m proud to be one of them.
Cheers, all… Live it up!!
Video content provides the highest level of communication a brand can have with its customer. The fact that video is an SEO-rich asset, and mobile access to video has become ubiquitous, further drives home the point that if you’re hoping to be competitive online, you must incorporate video. A few tips regarding online video:
- Video originality: Custom, original videos add credibility to your message
- Video quality: High-quality videos statistically beget more views
- Video formatting: QuickTime and Windows Media are the two main codecs you’ll find, and both will suffice. As a rule of thumb: Always shoot in the highest quality possible.
- Video naming: Your video naming conventions are important on the front- and back-end of search. Default names do not optimize as well as custom names.
- Video Tagging: Use tags to speak to the content of video, place where the video was captured, camera the video was taken with, etc. These tags are more visible than regular description tags in search engine algorithms.
- Optimize on Page: Take advantage of all available text fields related to the video. Utilize anchor tags, anchor text, descriptions, and captions. Make sure the consumer can find the product/service you’re speaking to if the video is living on YouTube or Vimeo.
