The guys over at WISTIA, posted this satirical gem a few days ago (Link here: http://wistia.com/blog/suit-up/). They...
Most people know that I’m not motivated by money. Instead, I have built companies to do innovative work, to change the status quo, to play the game by our own...
Two hours ago, I published: Instagram, Mobile Marketing & The New York Auto Show
The post is a relatively thorough review of the strategy and tactics I deployed in the New York Acura / New York Auto Show campaign, with specific reference to the Instagram mobile strategy.
A not-so-subtle objective of the post was to gain additional traffic for the blog itself, Tier10Lab. Knowing Instagram will be a trending topic for the next few months, I hoped to grab search queries that might be related to it. And, knowing how corporate brands jump to new, trendy applications in droves, I figured the “Instagram Mobile Marketing” query would be a valuable one to own.
Now, two hours later, in a search query of 29,100,000, our Instagram post is number 3.
Happy blogging, friends!
Understanding Schema.org for SEO, VSEO
By Joseph Olesh
Its name alone, “Schema.org,” is enough to scare most bloggers and social media pros right back to their WYSIWYG editors. However, this collection of schemas (html tags that web masters use to markup their pages in ways recognized by major search engines) is an easy and relatively quick way to improve your SERP CRT (Search-Engine-Result-Page Click-Through-Rate.) The launching of video support for Schema.org was the inspiration for this blog post.
Rest assured, time invested in this Microdata vocabulary will be worth every minute. Schema.org is a game-changer for search engine optimization (SEO), video search engine optimization (VSEO), and most any other online visibility attribute that exists today. It’s one thing to work your brand onto “Page One”; it’s an entirely more valuable thing to have that link on page one gain a click that sends the user to your chosen landing page. This markup enables search engines to understand the information on your web pages and then provide richer search results. Schema.org is also the product of a Google, Microsoft, Yandex and Yahoo! collaboration, meaning it’s relevant, consistent and here to stay.
Schema.org is a Microdata vocabulary, not a markup language in and of itself. This means the Schema.org properties can be inserted while marking up content for any given web page. See examples below of the original HTML and the HTML with Microdata.
The New York International Auto Show is THE show for American auto enthusiasts. If you are near the New York area this week, I highly recommend checking it out.
I’m very proud of my team.
At Tier10 Marketing, a very small group, made up of a talented motion graphics designer, web designer, and social media strategist, are working round the clock to build the most comprehensive set of content the New York International Auto Show has ever seen.
Using smart social media SEO tactics, we’re preparing for a record breaking week.
The crown-jewel of the deliverable list thus far is a New York International Auto Show Infographic designed by our very own Jason Kress.
Cheers, all! See you at AcuraSocial.com!
Latest video wrapped up, featuring the 2012 Honda Civic CNG.
Shot this behind-the-scenes video in New York, teaming up with photographer Douglas Sonders. Special thanks to Brian Benstock and the Paragon Honda team for getting us exclusive access to these sweet CNGs.
Agency: Tier10 Marketing
Camera: Canon 7D
Post: Final Cut Studio 3
Honda Civic CNG Video Edit on Flickr.
After a week in edit, this behind-the-scenes Honda Civic CNG is in Compressor and should be published within the hour!!
Schema.org can act as a game-changer for digital marketers; the key is user enactment. Google, Microsoft (Bing), and Yahoo! have collaborated on this Microdata vocabulary, so it’s now on users to adopt and implement.
Herein lays an opportunity for marketers without a tremendous online ad budget to push their brand over the top with ORGANIC SEO techniques.
Read the attached post and by all means shoot me any questions you might have!!
Paragon Honda & Paragon Acura: Queens, New York, a set on Flickr.It is a joy visiting clients in the field. But when it comes to Paragon Honda, I get especially excited knowing I’ll be working along side Brian Benstock.
My latest piece for Tier10Lab…
The inspiration for this particular came with rising concerns that Facebook might be drifting away from what made it a super-power in the first place.
Over monetization of its timeline and other features speaks to Facebook forgetting the ability to connect users with other users made its platform transcendant. Bringing in corporate ad vignettes, especially in the rather reckless fashion that they have, is disheartening.
I am still a great fan of Facebook and am rooting for their success for years to come. My immediate hope is that they step-up their external messaging to appeal to its base, reinforcing that their primary mission is creating a network for users, not advertising.
Google’s new search functionality is incredibly important for brands representing themselves online… which I believe is 99% of us.
I’ve run down 7 big items I believe to be pivotal in the transition re: search, reputation management, conquest, and engagement.
I was lucky to be covering the North American International Auto Show for the NY Acura Dealers Association. Here is a link to new posted photos of the new Acura line.
Client: NY Acura Association
Agency: Tier10 Marketing
Location: Detroit, MI
Camera: Canon 7D
Lens: Canon 16-35L, 24-70L
Social media provides an excellent opportunity for those with a passion for strategy to drive efficient campaigns like never before. The real currency of Social Media is innovation and creativity.
VW Bug in Washington, DC 2012 on Flickr.
Quick shot taken of a Volkswagen Bug on a very cold day in Washington, DC.
Camera: Canon 7D
Lens: Canon 24-70L
Photographer: Joseph Olesh
Location: Washington, DC
I am a filmmaker, with an architecture degree, that now goes by the title “Emerging Media Director” at Tier10 Marketing. In there, somewhere, is an analogy for what all involves “Emerging Media.”
As an Emerging Media Director, I handle all things photo, video, and social media. The trick is knowing how to get the most from the content produced with the available channels social media provides with out losing focus on that content’s production quality, and ultimately communicating the message of the client.
Per my own path, I started as a content producer. From Mercedes-Benz New York Fashion Week to the 2008 Barack Obama Campaign, the work was challenging. Sometimes art-house, sometimes high-profile; sometimes local and sometimes national. With the emergence of Social Media, video content became all the more valuable. A brand could spread/promote/drive that multimedia message, with out the television air fee, to an equivalent number of people. As strategies developed and Social Media matured, I grew with it.
Photography and graphic design were by-products of my architectural-based education. Freelance work as a photographer and a designer further developed my basic understanding of a client’s needs.
When I made the transition from independent contracts to corporate work, nearly every prospective employer was as drawn to my social media experience (this is early 2008, so “Social” was still in its infancy) as much as my creative portfolio. In the end, I was able to create more value in myself be owning the production process and social media distribution responsibilities.
At the time, the term “Emerging Media Director” was not prevalent. I was very proud to have earned the Creative Director title, so went on determined to make Social Media an integral part of my creative direction, in strategy and content. Herein, I found my niche.
On LinkedIn, this is how I quantify my day-to-day at Tier10 Marketing:
▹ Oversee emerging marketing and advertising technologies
▹ Drive/execute video/multimedia production. Act as Director, Cinematographer, and Editor of all video shoots; drive all in-house photography shoots. Stay informed to latest video/photo production technologies, keeping in mind distribution methods, efficient codecs, and the like.
▹ Assist in mobilization of social media initiatives for the nation’s leading automotive and entertainment entities.
▹ Act as both tactical support for interactive projects, as well as function as an active participant in the creative process ensuring that the work utilizes the most effective and innovative technologies available.
▹ Maintain a solid understanding of not only existing but emerging technologies/medias.
▹ Manage junior-level resources and inspire confidence in both clients and senior leadership at the agency.
▹ Act as Executive Editor of Tier10Lab — the official blog of Tier10 Marketing. Draft/edit/approve all content — blog, photo, video.
Develop products for agency verticals and their presentation materials, therein.
▹ Engage third-party technology vendors, explore opportunities for partnership, and drive discussions/negotiations to reach an agreement. Lead co-branded marketing efforts, thereafter.
▹ Assist in the development of strategies, draft/design programs, and manage projects, when necessary.
▹ Manage Tier10’s own web, social, and digital presence. Drive graphic, video and blog content creation. Develop engaging content, leverage social media influencers, and mentor growth of contributors. Develop social media best practices that can be leveraged by internal and external partners. See http://www.tier10marketing.com & http://www.tier10lab.com.
▹ Attend to research and development regarding any and all pieces of media that can advance the interests/objectives of Tier10 and its clients.
It’s multifaceted and exciting — and, exhausting and far-reaching, all at the same time. I will submit to any looking to pursue a similar route, passion is an absolute requirement. Both creative production and social media are intrinsically dynamic. Design, photography and video require focus and a near obsessive attention to detail; you must always be a student of your craft. Social media is constantly changing and evolving. It is essential to not always be aware of platform functionality, but also the analytic tools available to track engagement.
As with most thought-based industries, marketing finds itself in a position where attributes that used to be separate and defined, are now being funneled into the same person. For example, architecture and landscape architecture is moving towards a field called, “Green Architecture.” Similarly, more and more graphic designers are leaving school with a video/motion graphics background. The modern creative professional, simply put, is better at more than ever before.
Remaining agile, curious, and focused on executing the details of production and strategy will continue to drive why I do what I do. I hope these short notes helped any looking to follow a similar path. Tweet me at @josepholesh with any questions.
Above all, keep creating!!>
See link for a how-to install the new Facebook profile!
Hang on tight while we grab the next page