The guys over at WISTIA, posted this satirical gem a few days ago (Link here: http://wistia.com/blog/suit-up/). They...
Most people know that I’m not motivated by money. Instead, I have built companies to do innovative work, to change the status quo, to play the game by our own...
This is sure to be a HUGE week.
Acura wooed many in Detroit with its unveiling of the concept NSX.
Just posted to AcuraSocial: “Announced today, Acura’s new flagship sedan will make its world debut at the New York International Auto Show. Employing an array of new Acura technologies, including the Sport Hybrid SH-AWD® system, the concept vehicle will deliver an entirely new level of performance, sophistication and comfort.”
Acura will debut its new flagship sedan at the New York International Auto Show on April 4, 2012 at 1:50 PM (EST). The reveal will take place in the Acura booth located in the Jacob Javits Center in New York City.
For those unable to attend, the press conference will be webcast live on: http://acuranews.com/live/2012nyias-acura
Consumers may also watch the webcast on: http://acurawebcast.com
A brief history of the Detroit Auto Show; pretty inspiring stuff. The buzz seems to be greater this year than years past.
The New York Acura Dealers Association is sending the Tier10 Marketing team to cover the event live, bringing its customer-base and exclusive live feed of the event.
See more info on Tier10 Lab at http://bit.ly/wNJX7o
Tier10 Marketing employs some of the most talented designers in the automotive marketing space. Tier10Lab, our official blog, will be releasing articles and tutorials from the team early 2012.
For now, we wanted to share some of our top sources of inspiration:
▹ Video Copilot: http://www.videocopilot.net/
▹ Grey Scale Gorilla: http://greyscalegorilla.com/blog/
▹ HUH Magazine: http://www.huhmagazine.co.uk/
▹ Motionographer: http://motionographer.com/
▹ Webdesign TutsPlus: http://webdesign.tutsplus.com/
▹ The Fox Is Black: http://thefoxisblack.com/
▹ Design Work Life: http://www.designworklife.com/
See link for a how-to install the new Facebook profile!
I recently traveled to New Jersey for this shoot and couldn’t feel more fortunate for the assignment. Seron, an American Nation Guards-person, won a Honda Civic from Hamilton Honda on Veteran’s Day weekend.
The video was shot on a Canon 7D and cut on Final Cut Studio II. All natural light, shot on location at Hamilton Honda in Hamilton, New Jersey.
When considering video, YouTube is a given variable. The stats on YouTube‘s activity are well known: 48 hours of new video content are uploaded every minute, and according to comScore Video Metrix, that equates to 2.7 million new videos every week. That makes for a considerable amount of content. If you want to compete in Search, YouTube needs to be part of your strategy.
Last week, Google announced that its latest algorithm change will affect 35% of web searches. This update is a further refinement of “Caffeine” — a high-powered search product that will provide “50% fresher results for the web searches […]” This means Google is now able to read/cover the web at a speed that is nearly immediate. If “Panda” meant for a more relevant search, “Caffeine” means a more relevant, faster search. (Google’s Panda update caused quite a stir to this ongoing discussion when it did away with “content farms,” sites packed with superfluous metadata that yielded low-quality results.)
What does this all mean? YouTube and Google+ are now being supported by high-level adjustments in Google’s search algorithm. Most businesses strive for “Page-One” visibility because it ultimately increases their ability to connect with customers and convert sales. Facebook and Twitter are incredibly robust platforms, but I’d highly recommend digital marketers take note of Google‘s recent moves; it’ll behoove your client’s interests to do so.
Regarding Google+, look big-picture. They’ve learned valuable lessons from Friendster, MySpace, and especially Facebook. The online user is more advanced than ever before and the atmosphere is right for an entrepreneurial renaissance.
I believe Google+ can provide the catalyst to a paradigm shift in social media that we haven’t seen Facebook’s emergence.
I’m inspired by the level of sophistication Google is going about crafting communication pieces for Google+, and, even more anxious to see the talented marketers social media has assembled run with this new, dynamic platform.
In recognition of Honda’s 9th Generation Civic, Tier10 Marketing has developed a “heritage” video, aimed to create a visual experience that best represents the theme: “One Car. A Million Stories.” Designed to compliment Honda’s current Civic launch campaign, the video provides Tier10 clients (Paragon Honda, Herb Chambers Honda, Scott Robinson Honda, and Penske Honda, to name a few) with a viral video to inspire traffic, both on and offline.
Tier10 Marketing’s CEO Sean Wolfington speaks to how the video adds the greater Tier10 philosophy: “To move from traditional models to ones that are smarter and more progressive is the mission of Tier10. Integrating tested, traditional means with dynamic systems speaks to the greater cultural movement of our time and one marketing and advertising must follow, in kind.”
Tier10 Marketing’s Creative Director Scott Rodgers explains, “Personifying the Civic by instilling emotion was objective one. Bringing in a human element accomplishes two things: (i.) it promotes a generational feel and (ii.) connects the Civic with it’s far-reaching fan-base. Capturing the Civic’s evolution in correlation with the various people featured in the video was key in attaining the correct tone.”
The video incorporates vintage commercial footage of the 1978 Honda Civic to present-day models. An edit composed of new and old Civics, with a progressive pace, allows for 20+ years of the Honda Civic to be showcased in 90 seconds.
Shot on a Canon 7D, the video taps into a technology being utilized by the likes of The Jay Leno Show, House, and Saturday Night Live. The choice to use DSLR technology was deliberate, speaking to the Civic’s universal, grass-roots appeal. DSLR cameras, like Canon’s 7D and Nikon’s D3s, have brought high quality video to the masses at an affordable price.
A collaboration with Grammy award-winning Dirty Vegas brought an important emotional element. The video features the song, “Today,” a progressive pop composition. There’s a delicate bass beat that builds throughout, ultimately helping the story come through. The song lends a sense of nostalgia, a key element needed for the tone of this short video.
The video’s director/editor Joseph Olesh adds, “The video should leave the viewer wanting to see more. My experience producing this video has made me a big fan of the Civic. My hope for the video is one that inspires viewers to investigate the Civic’s proud history and even take a test drive of their own.”
Honda Civic customers span the spectrum of automotive drivers. They are high school graduates and college students, families with young children, schoolteachers, and environmentalists. The video pays homage to these Civic owners, young and old. See http://www.facebook.com/2012civic for more information.
About Tier10 Marketing
Tier10 Marketing delivers a holistic marketing system that integrates 10 tiers of marketing under a well-defined campaign strategy. They provide marketing services for many of the leading Honda and Acura Dealers & Dealer Associations in the nation, and have received national recognition from AutoSuccess.com as one of the “Top Ten Companies to Watch in 2010.” The Tier10 team has created and implemented marketing strategies for 12 manufacturers, 76 of the top 100 dealer groups and over 4,000 dealerships in 18 countries.