The guys over at WISTIA, posted this satirical gem a few days ago (Link here: http://wistia.com/blog/suit-up/). They...
Most people know that I’m not motivated by money. Instead, I have built companies to do innovative work, to change the status quo, to play the game by our own...
A few tips on how to better produce video content for your business.
Click the link above for the full Tier10Lab article.
Hearing more and more about Social impacting Search? This what it’s all about! Snapped this from an excellent interview w/ Google Group Product Manager Sagar Kamdar. #seo (Taken with instagram)
Understanding Schema.org for SEO, VSEO
By Joseph Olesh
Its name alone, “Schema.org,” is enough to scare most bloggers and social media pros right back to their WYSIWYG editors. However, this collection of schemas (html tags that web masters use to markup their pages in ways recognized by major search engines) is an easy and relatively quick way to improve your SERP CRT (Search-Engine-Result-Page Click-Through-Rate.) The launching of video support for Schema.org was the inspiration for this blog post.
Rest assured, time invested in this Microdata vocabulary will be worth every minute. Schema.org is a game-changer for search engine optimization (SEO), video search engine optimization (VSEO), and most any other online visibility attribute that exists today. It’s one thing to work your brand onto “Page One”; it’s an entirely more valuable thing to have that link on page one gain a click that sends the user to your chosen landing page. This markup enables search engines to understand the information on your web pages and then provide richer search results. Schema.org is also the product of a Google, Microsoft, Yandex and Yahoo! collaboration, meaning it’s relevant, consistent and here to stay.
Schema.org is a Microdata vocabulary, not a markup language in and of itself. This means the Schema.org properties can be inserted while marking up content for any given web page. See examples below of the original HTML and the HTML with Microdata.
Boom! Social SEO + Schema.org, friends. Off to NYC tomorrow!
See more on the New York Auto Show at AcuraSocial.com!
Schema.org can act as a game-changer for digital marketers; the key is user enactment. Google, Microsoft (Bing), and Yahoo! have collaborated on this Microdata vocabulary, so it’s now on users to adopt and implement.
Herein lays an opportunity for marketers without a tremendous online ad budget to push their brand over the top with ORGANIC SEO techniques.
Read the attached post and by all means shoot me any questions you might have!!
Google’s new search functionality is incredibly important for brands representing themselves online… which I believe is 99% of us.
I’ve run down 7 big items I believe to be pivotal in the transition re: search, reputation management, conquest, and engagement.