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Joseph Olesh

Video Producer / Digital Marketing Consultant

Washington, DC
josepholesh@gmail.com Contact:

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Showing 7 posts tagged seo

Hearing more and more about Social impacting Search? This what it’s all about! Snapped this from an excellent interview w/ Google Group Product Manager Sagar Kamdar. #seo (Taken with instagram) High-res

Hearing more and more about Social impacting Search? This what it’s all about! Snapped this from an excellent interview w/ Google Group Product Manager Sagar Kamdar. #seo (Taken with instagram)

tier10-marketing: Understanding Schema.org for SEO, VSEO By Joseph Olesh Its name alone, “Schema.org,” is enough to scare most bloggers and social media pros right back to their WYSIWYG editors. However, this collection of schemas (html tags that web masters use to markup their pages in ways recognized by major search engines) is an easy and relatively quick way to improve your SERP CRT (Search-Engine-Result-Page Click-Through-Rate.) The launching of video support for Schema.org was the inspiration for this blog post. Rest assured, time invested in this Microdata vocabulary will be worth every minute. Schema.org is a game-changer for search engine optimization (SEO), video search engine optimization (VSEO), and most any other online visibility attribute that exists today. It’s one thing to work your brand onto “Page One”; it’s an entirely more valuable thing to have that link on page one gain a click that sends the user to your chosen landing page. This markup enables search engines to understand the information on your web pages and then provide richer search results. Schema.org is also the product of a Google, Microsoft, Yandex and Yahoo! collaboration, meaning it’s relevant, consistent and here to stay. Schema.org is a Microdata vocabulary, not a markup language in and of itself. This means the Schema.org properties can be inserted while marking up content for any given web page. See examples below of the original HTML and the HTML with Microdata. To see the examples and remainder of this article, click here. High-res

tier10-marketing:

Understanding Schema.org for SEO, VSEO

By

Its name alone, “Schema.org,” is enough to scare most bloggers and social media pros right back to their WYSIWYG editors. However, this collection of schemas (html tags that web masters use to markup their pages in ways recognized by major search engines) is an easy and relatively quick way to improve your SERP CRT (Search-Engine-Result-Page Click-Through-Rate.) The launching of video support for Schema.org was the inspiration for this blog post.

Rest assured, time invested in this Microdata vocabulary will be worth every minute. Schema.org is a game-changer for search engine optimization (SEO), video search engine optimization (VSEO), and most any other online visibility attribute that exists today. It’s one thing to work your brand onto “Page One”; it’s an entirely more valuable thing to have that link on page one gain a click that sends the user to your chosen landing page. This markup enables search engines to understand the information on your web pages and then provide richer search results. Schema.org is also the product of a Google, Microsoft, Yandex and Yahoo! collaboration, meaning it’s relevant, consistent and here to stay.

Schema.org is a Microdata vocabulary, not a markup language in and of itself. This means the Schema.org properties can be inserted while marking up content for any given web page. See examples below of the original HTML and the HTML with Microdata.

To see the examples and remainder of this article, click here.

Understanding Schema.org for SEO, VSEO »

Schema.org can act as a game-changer for digital marketers; the key is user enactment. Google, Microsoft (Bing), and Yahoo! have collaborated on this Microdata vocabulary, so it’s now on users to adopt and implement.

Herein lays an opportunity for marketers without a tremendous online ad budget to push their brand over the top with ORGANIC SEO techniques.

Read the attached post and by all means shoot me any questions you might have!!

About the Author: Joseph Olesh

Joseph Olesh

Emerging Media Director
Washington, DC

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Employer: Tier10 Marketing

Award-winning filmmaker, recognized at the , , and the .

Director of national television ads for and the .

Selected by for their next book, “50 Interviews: Video Marketing Pioneers – How America’s Most Skilled, Most Inspired Online Video Advertising Creators are Changing the YouTube Landscape.”

Open Internet Coalition (OIC) winner of, judged by Jesse Dylan,“Yes We Can,” Director and founder of FreeForm; Craig Newmark, founder of Craigslist; Susan Crawford, former Special Assistant for Science, Technology,and Innovation Policy for the Obama Administration; Jolie O’Dell of VentureBeat;and Personal Democracy Forum founders Andrew Rasiej and Micah Sifry.

Check out my about.me page!