The guys over at WISTIA, posted this satirical gem a few days ago (Link here: http://wistia.com/blog/suit-up/). They...
Most people know that I’m not motivated by money. Instead, I have built companies to do innovative work, to change the status quo, to play the game by our own...
Paragon Honda-High Angle EXT-9107 on Flickr.
Overhead shot of Paragon Honda’s second lot in Queens, New York.
Paragon Honda is one of the more impressive dealerships I’ve had the pleasure to work with, and I’ve worked with many around the nation.
I shot on a Canon 5D with the 24-70mm f/2.8L lens.
Tech Specs: 1/100 sec at f/8.0, ISO 100, 24mm
One of my faves from a recent shoot at Beaverton Honda. #oregon #honda (Taken with Instagram)
Honda Civic CNG Video Edit on Flickr.
Behind-the-scenes look at a @Honda video edit #videoediting #flickr
Screen shot of final timeline for Honda Civic CNG edit for Honda, Paragon Honda.
Learn more about Paragon Honda in Queens, New York at www.ParagonHonda.com
One of my faves from a day shooting at @paragonhonda in #nyc. #canon5d #honda #clouds (Taken with instagram)
Latest video wrapped up, featuring the 2012 Honda Civic CNG.
Shot this behind-the-scenes video in New York, teaming up with photographer Douglas Sonders. Special thanks to Brian Benstock and the Paragon Honda team for getting us exclusive access to these sweet CNGs.
Agency: Tier10 Marketing
Camera: Canon 7D
Post: Final Cut Studio 3
Honda Civic CNG Video Edit on Flickr.
After a week in edit, this behind-the-scenes Honda Civic CNG is in Compressor and should be published within the hour!!
Pictures of pictures! #honda #canon7d #lightroom (Taken with instagram)
Editing on the train from #NewJersey to #DC. #Honda #Canon7D Cc: @adiff99 (Taken with instagram)
Had the pleasure to shoot at @paragonhonda in Queens, #NY this week. #honda #canon7d (Taken with instagram)
I’ve always believed video to be the greatest convergence of creativity and technology. For me, the moving image is the most powerful communicative device we have today. Increased Internet speeds have only increased this value.
Our most recent project, “Heritage,” celebrates the launch of the 2012 Honda Civic. The goal was to create something with real emotion. There obviously wasn’t a budget for special effects or flying ninjas, but we did feel there was an opportunity to speak to multiple generations with a single video. The location photography was captured with a single Canon 7D and great effort went into gathering vintage commercials to show the evolution of the Civic.
With the footage in the can, obtaining the proper soundtrack was the necessary next step. Tier10 Creative Director Scott Rodgers passed the music of Grammy-winning Dirty Vegas to me. In a short time, I decided the track, “Today,” carried the emotion required to lift the video off the ground.
Now live, the video has taken on a life of its own. Dealerships around the nation found the video almost immediately and began repurposing it on their respective blog and social media platforms. Soon after, the reputable Autoblog.com ran the video in a post that spoke of, “the automaker (is) taking a moment to look back at the history of its popular compact.” I’ll take the displacement of credit per the authorship of the video as a compliment.
The immediate future of the video holds for a few more blog posts to be authored by the talented writers of Tier10, some automotive-focused press vignettes, and continued conversations with viewers on YouTube, Facebook and Twitter. It is the hope of this filmmaker that folks outside of the automotive industry find as much technical and creative inspiration from the video as those inside of it have.
We find ourselves in a time when any person’s displeasure regarding a given brand’s advertising can be remedied with that person producing an ad of his or her own, one that more aptly represents their impression of the brand. I find this incredibly empowering. Technology is both affordable and efficient, making the logistical processes required minimal. Legions of young minds with an accelerated understanding of modern media will be providing content in the coming years that will revolutionize video marketing as we know it.
To the antiquated, established advertising agency: I suggest you bring your A-game.