Films, Photos & Social Media

About this blog

Joseph Olesh

Video Producer / Digital Marketing Consultant

Washington, DC
josepholesh@gmail.com Contact:

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Latest video wrapped up, featuring the 2012 Honda Civic CNG.

Shot this behind-the-scenes video in New York, teaming up with photographer Douglas Sonders. Special thanks to Brian Benstock and the Paragon Honda team for getting us exclusive access to these sweet CNGs.

Agency: Tier10 Marketing
Camera: Canon 7D
Post: Final Cut Studio 3

This is the final screen shot to the Wages Wedding film. See the film here: http://vimeo.com/35508597 I’d made the mistake of shooting at 60fps; this makes for a hyper-sharp picture. Rather than muck it up, I placed a 10% opacity film layer over the top to give the picture a bit of color and texture. This was a first, but I can think of a few other applications it’d be appropriate. You can see the film stretched to 17 mins by its end, but I think it worked itself out. Any video editors with questions, please don’t hesitate! High-res

This is the final screen shot to the Wages Wedding film. See the film here: http://vimeo.com/35508597

I’d made the mistake of shooting at 60fps; this makes for a hyper-sharp picture. Rather than muck it up, I placed a 10% opacity film layer over the top to give the picture a bit of color and texture. This was a first, but I can think of a few other applications it’d be appropriate.

You can see the film stretched to 17 mins by its end, but I think it worked itself out.

Any video editors with questions, please don’t hesitate!

Cutting this together reminded me of why I love producing videos in the first place. Cheers, Matt and Natalie!

Wedding of Matt & Natalie Wages, shot on location at the Ravenscroft Estate, Santa Barbara, CA.

Shot and Edited by Joseph Olesh josepholesh.com
Select Dance Footage by Guru Khalsa campfire-creative.com

Camera: Canon 7D, 5D
Post: Final Cut Studio III
TRT: 16:54

Music:
A Love Story by Lennert Busch
Untitled by Data Romance
Wisdom by Marc Streitenfeld
La Maison ou j’ai Grandi by Françoise Hardy
Pale Blue Dot by Michael Marantz

Google+ bit.ly/xrlOap
Twitter bit.ly/zTXEVv
Facebook on.fb.me/yHnb0R

By Joseph Olesh

My first exterior time lapse: Washington, DC. I believe I learned more than I executed correctly, but still pleased with this first attempt. I’ve left all camera specifications below, believing that it would have helped me to see these specs before the shoot.

A few tips:

* Gather at least 200 images per set up. You never really know what you have till you sit down in post. Capture all the imagery you can to allow for the greatest amount of freedom in the edit.
* Cover locations as you would on a film shoot. Capturing different angles of the same object will make for a much more dynamic edit.
* Fire off a still, w/ a 30-second shutter, to preview where the motion will be occurring within your composition. Adjust to accentuate the greatest amount of drama.
* BE PATIENT!! Time lapse is not for the anxious. Trust your composition, your camera settings, and commit to each location.

Tweet any specific questions to @josepholesh

CAMERA DETAILS
Canon 7D
Lens: Canon EF 24-70mm f/2.8L USM

B-ROLL SPECS
Canon 7D
60 fps, 1280x720

MUSIC CREDIT
“Eden Roc”
Ludovico Einaudi
Buy on iTunes at itunes.apple.com/us/album/eden-roc/

LOCATION DETAILS

1. High Angle at Water - Day
ISO 100
Focal Length: 24mm
Aperture: f/20
Shutter Speed: 1/50 sec

2. Arlington Bridge - Day
ISO 100
Focal Length: 45 mm
Aperture: f/20
Shutter Speed:1/6 sec

3. Rt. 66 Intersection - Day
ISO 100
Focal Length: 24mm
Aperture: f/20
Shutter Speed: 1/5 sec

4. Bridge Over Potomac - Day
ISO 100
Focal Length: 34 mm
Aperture: f/20
Shutter Speed: 1/10 sec

5. Monument Over Field - Day
ISO 100
Focal Length: 42mm
Aperture: f/20
Shutter Speed: 1/13 sec

6. Monument Tree Vignette - Day
ISO 200
Focal Length: 24 mm
Aperture: f/10
Shutter Speed: 1/15 sec

7. Monument Tree Vignette - Day
ISO 200
Focal Length: 24 mm
Aperture: f/10
Shutter Speed: 1/15 sec

8. Washington Monument Center Cut - Day
ISO 100
Focal Length: 24mm
Aperture: f/20
Shutter Speed: 1/8 sec

9. Monument Reflection - Day
ISO 100
Focal Length: 24mm
Aperture: f/18
Shutter Speed: 1/4 sec

10. WW2 Memorial With Wreaths - Day
ISO 100
Focal Length: 24mm
Aperture: f/20
Shutter Speed: 1/8 sec

11. WW2 Memorial - Day
ISO 100
Focal Length: 24mm
Aperture: f/20
Shutter Speed: 1/8 sec

12. Memorial Pathway - Day
ISO 100
Focal Length: 70mm
Aperture: f/13
Shutter Speed: 0.3 sec

13. Back of Lincoln Memorial - Day
ISO 100
Focal Length: 24 mm
Aperture: f/20
Shutter Speed: 1/13 sec

14. Lincoln Memorial at 45° - Day
ISO 100
Focal Length: 24mm
Aperture: f/9.0
Shutter Speed: 1/30 sec

15. Front of Lincoln Memorial - Day
ISO 100
Focal Length: 25 mm
Aperture: f/22
Shutter Speed: 1/8 sec

16. Lincoln Seated - Day
ISO 100
Focal Length: 24
Aperture: f/16
Shutter Speed: 1.6 sec

17. Gold Figurine - Day
ISO 100
Focal Length: 52 mm
Aperture: f/18
Shutter Speed: 1/80

18. Front of White House - Day
ISO 100
Focal Length: 40 mm
Aperture: f/20
Shutter Speed: 1/6 sec

19. Back of White House - Day
ISO 100
Focal Length: 24 mm
Aperture: f/20
Shutter Speed: 1/13 sec

20. Rosslyn Metro Station
ISO: 100
Focal Length: 24mm
Aperture: f/4.0
Shutter Speed: 1.0

21. Metro Circle Station
ISO: 100
Focal Length: 24mm
Aperture: f/4.0
Shutter Speed: 1.0

22. Down Penn Towards Capitol - Night
ISO 640, 200
Focal Length: 55 mm, 46
Aperture: f/20, f/8
Shutter Speed: 1/10 sec, 3.2 sec

23. Monument Over Intersection - Night
ISO 640
Focal Length: 24mm
Aperture: f/6.3
Shutter Speed: 1.0 sec

24. Monument With National Tree - Night
ISO 100
Focal Length: 24mm
Aperture: f/9
Shutter Speed: 13 sec

I’ve always believed video to be the greatest convergence of creativity and technology. For me, the moving image is the most powerful communicative device we have today. Increased Internet speeds have only increased this value.

Our most recent project, “Heritage,” celebrates the launch of the 2012 Honda Civic. The goal was to create something with real emotion. There obviously wasn’t a budget for special effects or flying ninjas, but we did feel there was an opportunity to speak to multiple generations with a single video. The location photography was captured with a single Canon 7D and great effort went into gathering vintage commercials to show the evolution of the Civic.

With the footage in the can, obtaining the proper soundtrack was the necessary next step. Tier10 Creative Director Scott Rodgers passed the music of Grammy-winning Dirty Vegas to me. In a short time, I decided the track, “Today,” carried the emotion required to lift the video off the ground.

Now live, the video has taken on a life of its own. Dealerships around the nation found the video almost immediately and began repurposing it on their respective blog and social media platforms. Soon after, the reputable Autoblog.com ran the video in a post that spoke of, “the automaker (is) taking a moment to look back at the history of its popular compact.” I’ll take the displacement of credit per the authorship of the video as a compliment.

The immediate future of the video holds for a few more blog posts to be authored by the talented writers of Tier10, some automotive-focused press vignettes, and continued conversations with viewers on YouTube, Facebook and Twitter. It is the hope of this filmmaker that folks outside of the automotive industry find as much technical and creative inspiration from the video as those inside of it have.

We find ourselves in a time when any person’s displeasure regarding a given brand’s advertising can be remedied with that person producing an ad of his or her own, one that more aptly represents their impression of the brand. I find this incredibly empowering. Technology is both affordable and efficient, making the logistical processes required minimal. Legions of young minds with an accelerated understanding of modern media will be providing content in the coming years that will revolutionize video marketing as we know it.

To the antiquated, established advertising agency: I suggest you bring your A-game.

Tier10, Dirty Vegas Team-Up For Civic Viral Video »

In recognition of Honda’s 9th Generation Civic, Tier10 Marketing has developed a “heritage” video, aimed to create a visual experience that best represents the theme: “One Car. A Million Stories.” Designed to compliment Honda’s current Civic launch campaign, the video provides Tier10 clients (Paragon Honda, Herb Chambers Honda, Scott Robinson Honda, and Penske Honda, to name a few) with a viral video to inspire traffic, both on and offline.

Tier10 Marketing’s CEO Sean Wolfington speaks to how the video adds the greater Tier10 philosophy: “To move from traditional models to ones that are smarter and more progressive is the mission of Tier10. Integrating tested, traditional means with dynamic systems speaks to the greater cultural movement of our time and one marketing and advertising must follow, in kind.”

Tier10 Marketing’s Creative Director Scott Rodgers explains, “Personifying the Civic by instilling emotion was objective one. Bringing in a human element accomplishes two things: (i.) it promotes a generational feel and (ii.) connects the Civic with it’s far-reaching fan-base. Capturing the Civic’s evolution in correlation with the various people featured in the video was key in attaining the correct tone.”

The video incorporates vintage commercial footage of the 1978 Honda Civic to present-day models. An edit composed of new and old Civics, with a progressive pace, allows for 20+ years of the Honda Civic to be showcased in 90 seconds.

Shot on a Canon 7D, the video taps into a technology being utilized by the likes of The Jay Leno Show, House, and Saturday Night Live. The choice to use DSLR technology was deliberate, speaking to the Civic’s universal, grass-roots appeal. DSLR cameras, like Canon’s 7D and Nikon’s D3s, have brought high quality video to the masses at an affordable price.

A collaboration with Grammy award-winning Dirty Vegas brought an important emotional element. The video features the song, “Today,” a progressive pop composition. There’s a delicate bass beat that builds throughout, ultimately helping the story come through. The song lends a sense of nostalgia, a key element needed for the tone of this short video.

The video’s director/editor Joseph Olesh adds, “The video should leave the viewer wanting to see more. My experience producing this video has made me a big fan of the Civic. My hope for the video is one that inspires viewers to investigate the Civic’s proud history and even take a test drive of their own.”

Honda Civic customers span the spectrum of automotive drivers. They are high school graduates and college students, families with young children, schoolteachers, and environmentalists. The video pays homage to these Civic owners, young and old. See http://www.facebook.com/2012civic for more information.

 About Tier10 Marketing

Tier10 Marketing delivers a holistic marketing system that integrates 10 tiers of marketing under a well-defined campaign strategy. They provide marketing services for many of the leading Honda and Acura Dealers & Dealer Associations in the nation, and have received national recognition from AutoSuccess.com as one of the “Top Ten Companies to Watch in 2010.” The Tier10 team has created and implemented marketing strategies for 12 manufacturers, 76 of the top 100 dealer groups and over 4,000 dealerships in 18 countries.

Latest effort for Mission College Prep; a thirty-second commercial set to air around the San Luis Obispo and Santa Barbara Counties. I teach a class at this local high school and produce these commercials with my students. This is the third we’ve produced thus far. 

Students manned the camera, composed the score during classtime and assisted the final edit. They’re a very talented group and one I’m continually inspired by.

Camera: Canon 7D
Lens: Canon EF 24-70mm f/2.8L USM
Post: Apple Final Cut Studio 2