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Joseph Olesh

Video Producer / Digital Marketing Consultant

Washington, DC
josepholesh@gmail.com Contact:

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tier10-marketing: Understanding Schema.org for SEO, VSEO By Joseph Olesh Its name alone, “Schema.org,” is enough to scare most bloggers and social media pros right back to their WYSIWYG editors. However, this collection of schemas (html tags that web masters use to markup their pages in ways recognized by major search engines) is an easy and relatively quick way to improve your SERP CRT (Search-Engine-Result-Page Click-Through-Rate.) The launching of video support for Schema.org was the inspiration for this blog post. Rest assured, time invested in this Microdata vocabulary will be worth every minute. Schema.org is a game-changer for search engine optimization (SEO), video search engine optimization (VSEO), and most any other online visibility attribute that exists today. It’s one thing to work your brand onto “Page One”; it’s an entirely more valuable thing to have that link on page one gain a click that sends the user to your chosen landing page. This markup enables search engines to understand the information on your web pages and then provide richer search results. Schema.org is also the product of a Google, Microsoft, Yandex and Yahoo! collaboration, meaning it’s relevant, consistent and here to stay. Schema.org is a Microdata vocabulary, not a markup language in and of itself. This means the Schema.org properties can be inserted while marking up content for any given web page. See examples below of the original HTML and the HTML with Microdata. To see the examples and remainder of this article, click here. High-res

tier10-marketing:

Understanding Schema.org for SEO, VSEO

By

Its name alone, “Schema.org,” is enough to scare most bloggers and social media pros right back to their WYSIWYG editors. However, this collection of schemas (html tags that web masters use to markup their pages in ways recognized by major search engines) is an easy and relatively quick way to improve your SERP CRT (Search-Engine-Result-Page Click-Through-Rate.) The launching of video support for Schema.org was the inspiration for this blog post.

Rest assured, time invested in this Microdata vocabulary will be worth every minute. Schema.org is a game-changer for search engine optimization (SEO), video search engine optimization (VSEO), and most any other online visibility attribute that exists today. It’s one thing to work your brand onto “Page One”; it’s an entirely more valuable thing to have that link on page one gain a click that sends the user to your chosen landing page. This markup enables search engines to understand the information on your web pages and then provide richer search results. Schema.org is also the product of a Google, Microsoft, Yandex and Yahoo! collaboration, meaning it’s relevant, consistent and here to stay.

Schema.org is a Microdata vocabulary, not a markup language in and of itself. This means the Schema.org properties can be inserted while marking up content for any given web page. See examples below of the original HTML and the HTML with Microdata.

To see the examples and remainder of this article, click here.