Recent Tweets
Loading tweets...
Showing 5 posts tagged blog
New Photoshop Branding An Inspired Effort
Love this! Excellent example of how high-level design branding works. Drives the importance of working from a concept. Every detail matters, friends!
As a creative, I believe in building all creative from a central concept, and the the process from that point be exploratory but always tangential to the concept.
Read Veerle’s post here: The new Adobe CS6 branding
Great kudos to Veerle Pieters (@vpieters) for this inspired blog post!
Tagging: Giving Back and Building Outward
Straight Down Clothing has launched a unique Facebook-based promotion, leveraging Photo’s tagging feature. The byline is simple: “Tag yourself; Get 25% off for the rest of the month.” The company hopes to reward it’s current followers and incentivize more “Likes” from others with a discount off all retail purchases from its website.
Straight Down is one of the first to employ the user-engaged “tagging” exercise. It is a unique take on the popular contest-based promotions that are growing in popularity across the Facebook platform.
Mashable cites Clay McDaniel:
One of the best ways to drive engagement and build word of mouth traffic about your brand is to run a contest via social media channels. Not only does it engage consumers with your brand in a fun and exciting way, it results in a treasure-trove of customer information, preferences, and feedback you can then mine to improve your business. And, best of all, launching an online contest can be very inexpensive.
McDaniel aptly notes the voracity at which these contests can drive a brand; taking the uncertainty away from the contest is where Straight Down hopes to reengage it’s current base, and attract future “Likes” going forward.
The Most Satisfying Experience
I decided to draw a line,
there.
Aside from the
romantics
of
sensuality, capital,
and the like,
the preconception,
as basic as its premise may have been,
deemed itself
complete.
I would like to sit,
here.
So that I may look,
there.
The creative process,
the design,
the determination to follow through with the
could of’s
would of’s…
are of no matter
because that which lies in the
completion
needs no words,
no explanation.
It stands
to speak for
itself,
satisfied.
- by Joseph Olesh
As a practicing, creative internet professional, I’m happy to throw my short submission into the ring. The internet, as a resource that is equal and even for all who choose to enter it , is a highway that MUST be protected — higher corporations are trying to buy it.
The ability to share content is one intrinsic to all those belonging to the digital age… and really, those prior who choose to join and those in the future yet to come on board.
This is my first-person account of what the internet means to the independent creative professional.
Note: ALL footage included in said piece was produced by JOSEPH OLESH.
See more at http://www.josepholesh.com
