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Humbled upon finding this: UNLIKELY DUO TEAMS UP TO CREATE NATIONAL, LOCAL ADS: SLO’S ‘FLICKER’ OF LIGHT
Coming across this Tribune article has made my night. It was written a little over three years ago by Bill Morem, a legendary San Luis Obispo writer.
Read the article here: UNLIKELY DUO TEAMS UP TO CREATE NATIONAL, LOCAL ADS: SLO’S ‘FLICKER’ OF LIGHT
I definitely did not enjoy this time enough. I never took it for granted, but thinking back, I was a bit too focused on the work and not enough on the experience. I think I’m more proud to share this now than when the article actually ran. I remember these interviews and taking this picture like it was yesterday.
I’ll say that I use every lesson from this piece of my career on a daily basis. It was then I learned the value of creative content production, communicating a message on film, and aggressively distributing that message online with every portal available.
Things have changed much in the last 3+ years, but real creative content — photos and videos — are still at the core of digital media and central to any social media strategy. It is an exciting time for progressive marketers; I’m proud to be one of them.
Cheers, all… Live it up!!
