The guys over at WISTIA, posted this satirical gem a few days ago (Link here: http://wistia.com/blog/suit-up/). They...
Most people know that I’m not motivated by money. Instead, I have built companies to do innovative work, to change the status quo, to play the game by our own...
The attached image above clicks-through to a phenomenal video from the folks at Facebook, exposing their mission, product & platform, finances, advertising, and a vision for their future.
I feel a certain kinship with Facebook – I grew as a marketer as they grew into the organization they are today.
Few people, namely tenured marketers, took Facebook very seriously in 2007. As a content creator, I saw the emergence of Facebook (and YouTube, Flickr…) as an opportunity to connect more people with the content I was creating. As the platform grew and evolved, I grew and evolved.
Today, Facebook is a super-power and the primary cause of a worldwide paradigm shift in advertising and marketing. Brands now must “engage” than overwhelm; “connect” rather than deceive.
It’s the remarkable marriage of creativity and technology in the code required to drive Facebook that has me excited for the immediate future. I do believe the philosophical shift that social media brought about caused many tenured marketers to be passed by; the acumen required to understand the technology that’ll deliver messaging in a concurrently innovative fashion is sure to leave many more struggling to keep up.
Marketers like Audi’s Scott Keogh and American Express’ John Hayes are setting the bar in today’s market. Both speak of building relationships, delivering “experiences” in social media (not just messages), and connecting with users at an emotional level. I consider them giants, and I intend to follow suit.
As one who has made a career building a crafting social media strategy, I find the attached presentation from Facebook fascinating. I almost feel a sense of pride for the company that helped push my career over the top.
Cheers, Facebook. Go get ‘em.
Love this infographic from the team at ViralTracker, bringing to light how digital marketing has changed and why video is in the middle of that paradigm shift. Great work, guys!
Digital marketing is in the midst of a paradigm shift… The brand is more important than ever because THAT is all you have to go on in a Social environment. And, if you haven’t noticed, Social IS online media. It’s Facebook, LinkedIn, Twitter, Pinterest, Instagram, and scores of more efficient, vaster-reaching networks yet to be released.
Digital models built on contrived contests and offer-ads will soon appear as dated as blinking neon signs. Invest in content that supports your brand and communicates the personality of your product/service (Google has)… I assure you, consumers will listen.
Or, continue spending thousands on impressions that will NOT drive traffic, NOT endear your brand to any unique viewers, and brand yourself as an out-of-touch entity that’s more concerned with forcing a message than engaging a potential customer.
My latest piece for Tier10Lab…
The inspiration for this particular came with rising concerns that Facebook might be drifting away from what made it a super-power in the first place.
Over monetization of its timeline and other features speaks to Facebook forgetting the ability to connect users with other users made its platform transcendant. Bringing in corporate ad vignettes, especially in the rather reckless fashion that they have, is disheartening.
I am still a great fan of Facebook and am rooting for their success for years to come. My immediate hope is that they step-up their external messaging to appeal to its base, reinforcing that their primary mission is creating a network for users, not advertising.
Social media provides an excellent opportunity for those with a passion for strategy to drive efficient campaigns like never before. The real currency of Social Media is innovation and creativity.