Films, Photos & Social Media

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Joseph Olesh

Video Producer / Digital Marketing Consultant

Washington, DC
josepholesh@gmail.com Contact:

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New York Auto Show Video Infographic: Social Multimedia

Video: 2012 New York Auto Show Video Infographic


New York International Auto Show “By The Numbers” Is A Video Infographic by NY Acura and Tier10 Marketing
Very proud of this latest video: New York International Auto Show Video Infographic Learn of the history of the NY Auto Show and details about the show’s schedule and ticket prices. Working at Tier10 Marketing allows me the opportunity to work with some of the most talented people in the automotive marketing industry. Here, Jason Kress brought a data set to life in an infographic. Erin Lancaster, then, set the infographic to motion. The idea for the infographic was two-fold. First, I was tasked to create a strong digital presence for the NY Acura Dealers Association around the New York International Auto Show. A tremendous part of this was utilizing social media in a way that moved the needle in Search. To do this, a core set of creative assets were required. These assets were then the base of the majority of the original content created to drive the campaign. Secondly, knowing we’d be catering to a social media audience, I wanted to develop creative assets with a high engagement variable. Infographics have become a trendy way to comunicate data in an entertaining, engaging way; adding motion and a human voice over to that infographic only heightens that engagement factor. In the end, we have two pieces I am very proud to present. My team did a remarkable job; I am anxious to see these assets at work! Animation: Erin Lancaster Art Director: Jason Kress