Films, Photos & Social Media

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Joseph Olesh

Video Producer / Digital Marketing Consultant

Washington, DC
josepholesh@gmail.com Contact:

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Showing 14 posts tagged Honda

Impromptu Shoot at Paragon Honda in Queens, New York »

It’s always a joy working at Paragon Honda. Brian Benstock, the Honda-Powerhouse VP and GM, keeps his staff sharp and on their toes. That leads to an awesome, progressive environment to be a part of. Paragon has a great amount of natural light that floods through three of the four main walls of the showroom. This particular batch of photos were unscheduled and unscripted. The video shoot we had in the books was delayed by an hour, so I took the opportunity to capture Pargon’s interior and exterior. See more at http://www.paragonhonda.com

Latest video wrapped up, featuring the 2012 Honda Civic CNG.

Shot this behind-the-scenes video in New York, teaming up with photographer Douglas Sonders. Special thanks to Brian Benstock and the Paragon Honda team for getting us exclusive access to these sweet CNGs.

Agency: Tier10 Marketing
Camera: Canon 7D
Post: Final Cut Studio 3

I’ve always believed video to be the greatest convergence of creativity and technology. For me, the moving image is the most powerful communicative device we have today. Increased Internet speeds have only increased this value.

Our most recent project, “Heritage,” celebrates the launch of the 2012 Honda Civic. The goal was to create something with real emotion. There obviously wasn’t a budget for special effects or flying ninjas, but we did feel there was an opportunity to speak to multiple generations with a single video. The location photography was captured with a single Canon 7D and great effort went into gathering vintage commercials to show the evolution of the Civic.

With the footage in the can, obtaining the proper soundtrack was the necessary next step. Tier10 Creative Director Scott Rodgers passed the music of Grammy-winning Dirty Vegas to me. In a short time, I decided the track, “Today,” carried the emotion required to lift the video off the ground.

Now live, the video has taken on a life of its own. Dealerships around the nation found the video almost immediately and began repurposing it on their respective blog and social media platforms. Soon after, the reputable Autoblog.com ran the video in a post that spoke of, “the automaker (is) taking a moment to look back at the history of its popular compact.” I’ll take the displacement of credit per the authorship of the video as a compliment.

The immediate future of the video holds for a few more blog posts to be authored by the talented writers of Tier10, some automotive-focused press vignettes, and continued conversations with viewers on YouTube, Facebook and Twitter. It is the hope of this filmmaker that folks outside of the automotive industry find as much technical and creative inspiration from the video as those inside of it have.

We find ourselves in a time when any person’s displeasure regarding a given brand’s advertising can be remedied with that person producing an ad of his or her own, one that more aptly represents their impression of the brand. I find this incredibly empowering. Technology is both affordable and efficient, making the logistical processes required minimal. Legions of young minds with an accelerated understanding of modern media will be providing content in the coming years that will revolutionize video marketing as we know it.

To the antiquated, established advertising agency: I suggest you bring your A-game.

2012 Honda Civic Video Press Release