An Expert Take on Facebook Display Advertising

Well, done, Hyundai. This take on an online display ad is one of the better I’ve seen.

Hyundai is sponsoring the production of a film that will hit the cultural “nail” of our times right on the head, from a musical perspective at least. The photo used for the ad captures a person holding a sign explaining “Life without art is stupid.”


Marketers that realize ad space on social networks requires a strong, human, more emotional tone will prevail; all others will find themselves dated. I applaud this creative, the stance that Hyundai is taking in concept and direction, and general movement our industry is taking.

Shoot me your thoughts @josepholesh.
See the project here: