The guys over at WISTIA, posted this satirical gem a few days ago (Link here: http://wistia.com/blog/suit-up/). They...
Most people know that I’m not motivated by money. Instead, I have built companies to do innovative work, to change the status quo, to play the game by our own...
Digital marketing is in the midst of a paradigm shift… The brand is more important than ever because THAT is all you have to go on in a Social environment. And, if you haven’t noticed, Social IS online media. It’s Facebook, LinkedIn, Twitter, Pinterest, Instagram, and scores of more efficient, vaster-reaching networks yet to be released.
Digital models built on contrived contests and offer-ads will soon appear as dated as blinking neon signs. Invest in content that supports your brand and communicates the personality of your product/service (Google has)… I assure you, consumers will listen.
Or, continue spending thousands on impressions that will NOT drive traffic, NOT endear your brand to any unique viewers, and brand yourself as an out-of-touch entity that’s more concerned with forcing a message than engaging a potential customer.
Schema.org can act as a game-changer for digital marketers; the key is user enactment. Google, Microsoft (Bing), and Yahoo! have collaborated on this Microdata vocabulary, so it’s now on users to adopt and implement.
Herein lays an opportunity for marketers without a tremendous online ad budget to push their brand over the top with ORGANIC SEO techniques.
Read the attached post and by all means shoot me any questions you might have!!
Read the article here: UNLIKELY DUO TEAMS UP TO CREATE NATIONAL, LOCAL ADS: SLO’S ‘FLICKER’ OF LIGHT
I definitely did not enjoy this time enough. I never took it for granted, but thinking back, I was a bit too focused on the work and not enough on the experience. I think I’m more proud to share this now than when the article actually ran. I remember these interviews and taking this picture like it was yesterday.
I’ll say that I use every lesson from this piece of my career on a daily basis. It was then I learned the value of creative content production, communicating a message on film, and aggressively distributing that message online with every portal available.
Things have changed much in the last 3+ years, but real creative content — photos and videos — are still at the core of digital media and central to any social media strategy. It is an exciting time for progressive marketers; I’m proud to be one of them.
Cheers, all… Live it up!!