Films, Photos & Social Media

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Joseph Olesh

Video Producer / Digital Marketing Consultant

Washington, DC
josepholesh@gmail.com Contact:

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Showing 29 posts tagged DSLR

Latest video wrapped up, featuring the 2012 Honda Civic CNG.

Shot this behind-the-scenes video in New York, teaming up with photographer Douglas Sonders. Special thanks to Brian Benstock and the Paragon Honda team for getting us exclusive access to these sweet CNGs.

Agency: Tier10 Marketing
Camera: Canon 7D
Post: Final Cut Studio 3

I’ve always believed video to be the greatest convergence of creativity and technology. For me, the moving image is the most powerful communicative device we have today. Increased Internet speeds have only increased this value.

Our most recent project, “Heritage,” celebrates the launch of the 2012 Honda Civic. The goal was to create something with real emotion. There obviously wasn’t a budget for special effects or flying ninjas, but we did feel there was an opportunity to speak to multiple generations with a single video. The location photography was captured with a single Canon 7D and great effort went into gathering vintage commercials to show the evolution of the Civic.

With the footage in the can, obtaining the proper soundtrack was the necessary next step. Tier10 Creative Director Scott Rodgers passed the music of Grammy-winning Dirty Vegas to me. In a short time, I decided the track, “Today,” carried the emotion required to lift the video off the ground.

Now live, the video has taken on a life of its own. Dealerships around the nation found the video almost immediately and began repurposing it on their respective blog and social media platforms. Soon after, the reputable Autoblog.com ran the video in a post that spoke of, “the automaker (is) taking a moment to look back at the history of its popular compact.” I’ll take the displacement of credit per the authorship of the video as a compliment.

The immediate future of the video holds for a few more blog posts to be authored by the talented writers of Tier10, some automotive-focused press vignettes, and continued conversations with viewers on YouTube, Facebook and Twitter. It is the hope of this filmmaker that folks outside of the automotive industry find as much technical and creative inspiration from the video as those inside of it have.

We find ourselves in a time when any person’s displeasure regarding a given brand’s advertising can be remedied with that person producing an ad of his or her own, one that more aptly represents their impression of the brand. I find this incredibly empowering. Technology is both affordable and efficient, making the logistical processes required minimal. Legions of young minds with an accelerated understanding of modern media will be providing content in the coming years that will revolutionize video marketing as we know it.

To the antiquated, established advertising agency: I suggest you bring your A-game.

2012 Honda Civic “Heritage” feat. Dirty Vegas (by 2012HondaCivic)

Sneak-peak, tumblr friends. We’ll be officially launching this video late-tomorrow.

Shot in San Luis Obispo, CA, cut in Washington D.C. and captured on a Canon 7D.

The video is an ode to the Civic Owner. They’re all ages, all denominations and work in industries across the board. It was blast to produce and one I’m stoked to see make its rounds around the web.

The music is by DIRTY VEGAS, the band known for the song DAYS GO BY. This track — TODAY — was chosen for its pace and the emotion it helps invoke. I’ve become a big fan of theirs over the course of working on this project.

There will be a contest held on http://www.facebook.com/NewCivic called, TELL YOUR STORY. “Like” the page then leave your favorite Civic story as a comment. Have your friends like the story (comment) and have a chance to win an iPad. The story each month with the greatest number of likes takes the prize.

More than anything, I’m hoping the Tumblr crowd digs the video. It wasn’t meant to be an ad; we just wanted to make something with some feeling and the potential to move people.

If you dig it, pass it on!

My take on a wedding video…

The vast majority of the video was shot on the Nikon D3s, with some footage coming from the Canon 7D.

Music Credits:
Part 1 - Cinema Paradiso Theme - Ennio Morricone (Cinema Paradiso)
Part 2 - Wisdom - Marc Stritenfeld (The Thomas Crown Affair)
Part 3 - The Winner Is - DeVotchKa (Little Miss Sunshine)
Part 4 - I Gotta Feeling - The Black Eyed Peas

Shot/Edited by Joseph Olesh
Camera: Nikon D3s & Canon 7D
Post: Apple Final Cut Studio

Latest effort for Mission College Prep; a thirty-second commercial set to air around the San Luis Obispo and Santa Barbara Counties. I teach a class at this local high school and produce these commercials with my students. This is the third we’ve produced thus far. 

Students manned the camera, composed the score during classtime and assisted the final edit. They’re a very talented group and one I’m continually inspired by.

Camera: Canon 7D
Lens: Canon EF 24-70mm f/2.8L USM
Post: Apple Final Cut Studio 2

LMFAO live in San Luis Obispo at MoTav performing “La la La.” This vid was shot with one camera, cobbled together from pieces of the entire concert.

I’m lucky enough to shoot a lot of these concerts; LMFAO was easily one of the most energetic performers I’ve ever seen. I had a blast at this show.

Producer: Johnny Kenny
Director/Editor: Joseph Olesh
Camera: HVX200
Post: Final Cut Studio II

The Mission Prep Christmas Classic is regarded as the top prep holiday basketball tournament in the state of California and is one of the best in the nation.

A significant number of tournament players have gone on to star in both college and the NBA ranks including Ty Lawson, James Harden, Jrue Holiday, Demar Derozan and Brook Lopez.

For more information, contact Terrance Harris at Terrancel.Harris@yahoo.com or visitmpchristmasclassic.com 

Shot/Edited by Joseph Olesh
Camera: Canon 7D
Post: Final Cut Studio II

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