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Facebook Grows Up: IPO Presentation
The attached image above clicks-through to a phenomenal video from the folks at Facebook, exposing their mission, product & platform, finances, advertising, and a vision for their future.
I feel a certain kinship with Facebook – I grew as a marketer as they grew into the organization they are today.
Few people, namely tenured marketers, took Facebook very seriously in 2007. As a content creator, I saw the emergence of Facebook (and YouTube, Flickr…) as an opportunity to connect more people with the content I was creating. As the platform grew and evolved, I grew and evolved.
Today, Facebook is a super-power and the primary cause of a worldwide paradigm shift in advertising and marketing. Brands now must “engage” than overwhelm; “connect” rather than deceive.
It’s the remarkable marriage of creativity and technology in the code required to drive Facebook that has me excited for the immediate future. I do believe the philosophical shift that social media brought about caused many tenured marketers to be passed by; the acumen required to understand the technology that’ll deliver messaging in a concurrently innovative fashion is sure to leave many more struggling to keep up.
Marketers like Audi’s Scott Keogh and American Express’ John Hayes are setting the bar in today’s market. Both speak of building relationships, delivering “experiences” in social media (not just messages), and connecting with users at an emotional level. I consider them giants, and I intend to follow suit.
As one who has made a career building a crafting social media strategy, I find the attached presentation from Facebook fascinating. I almost feel a sense of pride for the company that helped push my career over the top.
Cheers, Facebook. Go get ‘em.
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