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Short Thought on Digital Marketing
Digital marketing is in the midst of a paradigm shift… The brand is more important than ever because THAT is all you have to go on in a Social environment. And, if you haven’t noticed, Social IS online media. It’s Facebook, LinkedIn, Twitter, Pinterest, Instagram, and scores of more efficient, vaster-reaching networks yet to be released.
Digital models built on contrived contests and offer-ads will soon appear as dated as blinking neon signs. Invest in content that supports your brand and communicates the personality of your product/service (Google has)… I assure you, consumers will listen.
Or, continue spending thousands on impressions that will NOT drive traffic, NOT endear your brand to any unique viewers, and brand yourself as an out-of-touch entity that’s more concerned with forcing a message than engaging a potential customer.
