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When considering video, YouTube is a given variable. The stats on YouTube‘s activity are well known: 48 hours of new video content are uploaded every minute, and according to comScore Video Metrix, that equates to 2.7 million new videos every week. That makes for a considerable amount of content. If you want to compete in Search, YouTube needs to be part of your strategy.
Last week, Google announced that its latest algorithm change will affect 35% of web searches. This update is a further refinement of “Caffeine” — a high-powered search product that will provide “50% fresher results for the web searches […]” This means Google is now able to read/cover the web at a speed that is nearly immediate. If “Panda” meant for a more relevant search, “Caffeine” means a more relevant, faster search. (Google’s Panda update caused quite a stir to this ongoing discussion when it did away with “content farms,” sites packed with superfluous metadata that yielded low-quality results.)
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What does this all mean? YouTube and Google+ are now being supported by high-level adjustments in Google’s search algorithm. Most businesses strive for “Page-One” visibility because it ultimately increases their ability to connect with customers and convert sales. Facebook and Twitter are incredibly robust platforms, but I’d highly recommend digital marketers take note of Google‘s recent moves; it’ll behoove your client’s interests to do so.
